A LinkedIn routine for partners that takes 30 minutes a week
A free 5-day email course for partners and directors of Melbourne professional firms. Each day is one short task with a template, so by day 5 you have a headline, a post, an outreach note, a referral ask and a weekly routine.
Your template pack arrives with day 1.
Send me day 1
Free. Five emails, one a day, then The Authority Edge weekly. Unsubscribe with one click.
The course teaches the same steps AMp uses for clients: profile, content, outreach and referrals. For TNS Lawyers, a Melbourne law firm, that work produced 56 direct leads and 66,100 LinkedIn impressions in 30 days. Read the TNS Lawyers case study
Five days, five short tasks
Profile (10 minutes)
Write a headline that says who you help and what they get.
Result: a headline you would click on.
Template: the headline formula.Content (15 minutes)
Turn a question a client already asked you into a post.
Result: a post ready to publish.
Template: the fill-in-the-blanks post.Outreach (10 minutes)
Write connection notes that ask for nothing.
Result: five notes sent.
Template: the connection note.Referrals (15 minutes)
Ask for referrals by naming the client you want.
Result: one referral ask sent.
Template: the referral ask.Routine (10 minutes)
Set up the Monday, Wednesday, Friday routine.
Result: 30 minutes a week mapped out.
Template: the weekly checklist.The template pack: 10 pages of fill-in templates
A PDF you keep. It arrives in your first email.
- The headline formula and About section starters
- A profile checklist
- 10 post templates
- The connection note with follow-ups
- The referral ask
- The weekly checklist and a four-week tracker
Here is what a lesson looks like
Day 1 gives you a formula for your headline.
I help Melbourne business owners sell their company with fewer tax surprises | Partner, [Firm]
Commercial lawyer for Victorian family businesses | Contracts that hold up when it matters
Then you write yours, in ten minutes, with the template.
For
Partners and directors of professional firms (law, accounting, financial advice, consulting) who rely on referrals and want a steady LinkedIn routine.
Not for
Anyone who wants someone else to run LinkedIn for them. This course is a do-it-yourself routine.
From Adrian at AMp
Adrian Merendino runs AMp Digital Marketing in Melbourne and builds LinkedIn lead generation for professional firms. The course is the routine he sets up for clients, written so you can run it yourself.
Questions
Is it really free?
Yes. The five emails and the template pack cost nothing.
How long does each lesson take?
Ten to fifteen minutes. The weekly routine after that is 30 minutes.
Will I be sold to?
Days 1 to 4 do not sell anything. Day 5, and a short follow-up two days later, mention one optional paid service: a profile review for $97.
What happens after day 5?
You move to The Authority Edge, a weekly email on what works on LinkedIn for professional firms. Unsubscribe any time.
Who sends it?
Adrian Merendino, from AMp Digital Marketing.
How do I stop the emails?
Every email has a one-click unsubscribe link.